Thursday, January 30, 2020

Great Achievements Essay Example for Free

Great Achievements Essay Every individual has a goal of achieving their own dreams. Just like them, I am an aspirant who wishes to attain success in my career. As an upcoming Entertainment design student, I always look ahead to my goal and use it as my motivator to keep moving forward. Like others, I have also undergone obstacles in my life that I successfully faced and resolved One of the obstacles that I experienced was when I prepared my admission portfolio. It was 3 months before the deadline that I got interested in going to Art Center. Since I wanted to apply immediately, I worked hard to spend the remaining three months creating my portfolio. I knew that a high quality portfolio would give me a greater opportunity to be accepted so I went beyond my limits and used all the available resources to create my best work. My determination and willingness to learn and develop my talents pushed me to produce 30 pages of high quality portfolio in 2 1/2 months. Perhaps, doing such work in a limited time is difficult but for me, any person can do it so long as there is the passion and right attitude towards work. As a person, I believe that perseverance, diligence, open-mindedness and confidence count a lot in achieving success. During the preparation, I knew that the admissions only required a few pages of work but since I wanted to create the best portfolio, I did my best to accomplish the most number of quality work. Of course, it was difficult for me but it was my faith that helped me attained my goal. Furthermore, it was my family and friends who helped me maintain high expectations. There were times when I wanted to give up but it was them who taught me never to say `I can’t` at anything. I focused myself on my work and kept in my mind that there were no limitations so long as it is for my dreams. I also learned that any individual cannot achieve anything without taking any risk. In my case, one of the biggest risks that I have taken is switching my major and transferring to another college. I was a graduating ASU student and scholar back then in my college. Despite my good academic standing, I realized that I was not happy with what I was studying. It was then that I found out about the program taught at Art Center College of Design just 3 months before the application’s deadline. My interest and passion for the career pushed me to make some big sacrifices and worked non stop for two and half months. Fortunately, my work was paid off and I got accepted in the best design school in the US. Now that my dream goal is already within my reach, the only thing that hinders me is my financial restriction. I believe that through your institution I will be able to resolve this problem and continue my journey towards my success.

Wednesday, January 22, 2020

marketing Essay -- essays research papers

MARKETING CONCEPT: The broad definition of marketing describes it as the combination of all activities designed to generate and facilitate any exchange intended to satisfy human needs and wants. In this case, Kumar intends to market Swift’s runner shoes to Bangladesh. For successful marketing of the product, Swift has to prepare a marketing plan which consists of various tools like the 4 P’s of marketing, target marketing, segmentation, positioning etc. The promotional mix is also formulated which consists of advertising, direct selling, sales promotion etc which helps in the promotion of the product.   Ã‚  Ã‚  Ã‚  Ã‚   The marketing principle or concept : The central idea is the ‘matching’ between a company’s capabilities and the various wants of the consumers to achieve the objectives of both parties. (McDonald, 1999). It is also defined as the philosophy of doing business that emphasizes customer orientation and coordination of marketing activities in order to achieve the organization’s goals. The management of the marketing mix consists of the various tools and techniques that are available to marketers in order to implement the marketing principle. The marketing planning process is basically explained as a systematic way, or a logical sequence of identifying a range of options, choosing few of them, scheduling them, setting the marketing objectives and the formulation of plans for achieving them. Marketing planning is very essential for the proper running or any organization considering the complex and hostile environment for the operating company. Each of the typical objectives that the firms set, such as maximizing factors like profit, return on investment, revenue and minimizing costs has their own special appeal to the different managers depending on the nature of their particular function. (Miller & Layton, 2000) THE 4 P’S OF MARKETING : Marketing mix – Defined as the combination of elements such as product, pricing structure, distribution system and promotional activities that are used to satisfy the needs of an organization’s target market and accomplishing the firm’s objectives. When entering a foreign market, the company has the choice of pursuing basic marketing mix options such as: the mix remains unchanged, certain elements could be modified or a totally new mix can be formulated. (Keegan & Green, 1997) Thes... ...ntry – Bangladesh. The report develops the marketing mix, describes the product relates to all the 4 P’s of marketing. It also creates the promotional mix consisting of factors such as advertising, sales promotion, direct selling of the running shoes to the international market. Different marketing tools and concepts such as segmentation and positioning of the product have also been considered in this report. REFERENCES : Dommermuth, W.P. (1989) Promotion: Analysis, Creativity & Strategy (2nd ed.) PWS-KENT Publishing Company, Boston Keegan W.J. & Green, M.C (1997) Principles Of Global Marketing. Prentice Hall, New Jersey Kiel, G., Lusch, R.F., McColl-Kennedy, J.R. & Lusch, V.N. (1992) Marketing Concepts And Strategies (1st ed.) Thomas Nelson, South Melbourne. Lamont, D. (1996) Global Marketing (1st ed.) Blackwell Publishers, Oxford. McDonald, M. (1999) Marketing Plans: How To Prepare Them, How To Use Them. (4th ed.) Butterworth Heinemann, Oxford Miller & Layton (2000) Fundamentals Of Marketing (4th ed.) McGraw-Hill Company, Boston. Paliwoda, S.J & Thomas, M.J (1998) International Marketing (3rd ed.) Butterworth Heinemann, Oxford

Tuesday, January 14, 2020

Mother of 1084

The play Mother of 1084 (1997) is the original translation of Mahasweta Devi’s Bengali playHajar Churashir Ma that has the best illustrations for the marginalized category. The neglected and suppressed plight of the woman is represented by Sujata Chatterjee, mother of the protagonist of the play Brati Chatterjee whose ideology i. e. , commitment to the revolutionary and Communist Naxalite movement has labeled him as a rebel, and led to his ruthless killing by the police in an ‘encounter’.In the play Mother of 1084 Sujata Chatterjee, a traditional apolitical upper middle class lady, an employee who awakens one early morning to the shattering news that her youngest and favourite son, Brati, is lying dead in the police morgue bearing the corpse no. 1084. Her efforts to understand her son’s revolutionary activism lead her to reflect on her own alienation from the complacent, hypocritical, bourgeois society against which he had rebelled. The play moves around Su jata, a middle-aged woman belonging to a ‘bhadralok’, bourgeoisie Calcutta family.Born into a conservative, affluent family, Sujata is advised to pursue her B. A. so that it helps her marriage prospects, but is ultimately married off to Dibyanath Chatterjee, a chartered accountant, despite his unsound financial situation. In thirty-four years of their married life, Sujata gives birth to four children, two sons (Jyoti and Brati) and two daughters (Nipa and Tuli). When the novel opens, two of her children are already married, Jyoti to Bina and Nipa to Amrit.In the eyes of the world, all of them are leading perfectly happy and settled lives, but as Sujata goes on to discover later, that this happiness is only superficial. Significantly, Sujata makes several other discoveries, only after the sudden and mysterious death of Brati, her younger son, with whom she had always shared a very special relationship. For instance, she discovers that all her thirty-four years of her mar ried life, she has been living a lie, as her husband, being an incorrigible philanderer, always cheated her with his mother’s and children’s tacit approval.He fixed up a petty bank job for her, when Brati was barely three years old, not out of any consideration for her economic independence, but essentially to help the family tide over a temporary financial crisis. And, as soon as the tide is over, he wants her to give up the job, which Sujata simply refuses. Later, she also discovers that her children, too, are leading lives very similar to her own. If there is someone who has dared to be different, it’s Brati. Sullenly rebellious, right from his childhood, Brati has made no secret of his disregard, even contempt, for his familial code and value-system.Turning his back upon this decadent and defunct code, Brati decides to join the Naxalite movement sweeping through the State of West Bengal in late 1960’s and early 1970’s. Unaware of his secret mis sion, Sujata is not able to dissuade her son from joining this movement. During his period of struggle, he comes into contact with a young girl, Nandini, who is also a member of the underground movement and with whom he shares his vision of a new world order. On being betrayed by one of his comrades, Brati and three of his close associates, Somu, Parth and Laltu, are brutally murdered by the assassin of the police.Later, the police call up his father, asking him to come and identify the dead body of his son, who, has in the meantime been divested of his identity as a person, and given another ‘dehumanized identity’ as corpse number 1084. Not only does the father refuse to go, but he also forbids other family members from doing so. Outraged at the manner in which his associates, his immediate family and the state have abandoned the dead Brati, his mother, Sujata decides to go, throwing all pretensions to false social respectability and the fear of public censure, to wind s.Dibyanath Chatterjee, father of Brati Chatterjee is represented, as an honest representative of the male dominated society. As soon as he comes to know about the news of his son, instead of rushing to the police station he tries to hush up the matter. Sujata is aghast to see the indifferent behaviour of her husband. He was least bothered to talk about this matter to his wife Sujata. The following sentences reveal very clearly how much she was neglected by him: Sujata : (uncomprehending, in a panic). What will you hush up? What are you talking about? Dibyanath: Jyoti, there is no time to waste.He goes out. Sujata : Jyoti! (Jyoti busy in dialing a number. He does not reply) Jyoti! (Reproving). Jyoti! What’s Happened? (04) From the above lines one can easily conclude that Sujata was neglected though she was the second important member of the family. Dibyanath Chatterjee bothered to consult his son Jyoti rather than his wife, Sujata. Sujata felt shocked when Dibyanath Chatterje e refuses to go to the police station with the fear of stigma in the society for his son’s involvement in anti – government affairs. In the words of Sujata: But that soon? Even before the body’s been identified?A father gets the news on the telephone and does not even think of rushing to have a look? All he can think of is that he’d be comprised if his car went to Kantakapukur? (09) The four chapters in the play mark a new stage in the evolution of Sujata’s consciousness, as it enables her to re-order her fragmented and chaotic life in search of a cohesive identity. Every time she visits her own past or that of Brati, Somu’s mother or Nandini, her long-suppressed personal loss is slowly released into the ever-widening, spirals of betrayal, guilt and suffering.From a weak-willed, hopelessly dependent and a non-assertive moral coward, Sujata is transformed into a morally assertive, politically enlightened and a socially defiant individual. In the first chapter, significantly titled ‘Dawn’, Sujata primarily returns to her interior, private world of personal suffering, torture, betrayal and loneliness. Negotiating the inner time in relation to her immediate familial situation, she becomes aware of how she and Brati were not just fellow sufferers but also soul mates.In the second chapter, ‘Afternoon’, Sujata’s visit to the bank to get jewellery from the locker is only a pretext for her to visit the house of Somu’s mother. A close associate of Brati, Somu had been killed in the same encounter. More significantly, Brati had spent his night in Somu’s house before his mysterious disappearance and death. While Sujata goes to Somu’s mother with the specific aim of retrieving the memories of Brati’s last few hours, it turns out to be her entry and initiation into another world altogether.It is the world of primitive squalor, filth, poverty, degradation and subhuman exist ence that only hovers tentatively on the margins of ‘bhadraloks’ consciousness. She enters into the little known world of slum dwellers. The sight of Somu’s ageing mother, her disgruntled daughter and that of their ramshackle tenement with a straw roof is enough to complete the rituals of initiation. In the third chapter, titled ‘Evening’, she visits Nandini, who apart from being Brati’s comrade-in-arms was also his beloved.It is Nandini who reconstructs for Sujata all the events leading up to Brati’s betrayal and murder. In the process, she also initiates Sujata into the little known world of the underground movement, explaining to her the logic for an organized rebellion, giving her first hand account of state repression and its multiple failures. It’s through Nandini that Sujata is finally able to understand the reasons for Brati’s political convictions and his rejection of the bourgeoisie code.All this leaves her so co mpletely bewildered that she openly admits to Nandini, â€Å"I didn’t really know Brati. † (87). In the last chapter of the novel titled ‘Night’, we meet a transformed Sujata, one who is more self-assured, morally confident and politically sensitive. She decides to leave the house in which Brati never felt at home, where he wasn’t valued while he was alive, nor his memory respected after his death. Having found a soul mate in Brati, she turns her back on Dibyanath and his decadent value-system.Bound by a sense of moral responsibility, she does go through all the rituals and ceremonies connected with Tuli’s engagement, but during the party, she maintains stiff, studied silence. Her insistence on wearing a plain, white sari for the party is also a significant gesture. The feelings of Sujata were not respected but misinterpreted by the members of the family. The given conversation between Sujata (Tuli, the second daughter of Sujata) and Tuli rep resents this thought: Tuli : Didn’t Brati laugh at other people’s beliefs?Sujata: Brati’s belief was so different from your belief in the Swami, or Bina’s in her prayer room, that it sounds utterly absurd when you drag his name into the same context. Tuli : The same thing again! You will react every time we mention Brati. Sujata : Yes. Tuli : Are we not worthy enough to pronounce his name? Sujata: The way you pronounce it! To hurt me! (08) On one occasion Dibyanath Chatterjee accused Sujata for misleading their son which has led him to become a rebel. The egoistic nature of the father is understood in his words, â€Å"Bad company, bad friends, the mother’s influence† (29).It is a well known fact in the society that father and mother play an important role in bringing up the children. But it is ridiculous to notice that when the children get spoiled, complete blame is thrown on mother. Being physically weak and fragile, (for a few years, she had been living with a rotten appendix inside her system), and traumatized by her younger son’s death and subsequent repression of grief, she simply gives up on life. When she screams and collapses into a heap, her husband is quick to react that her â€Å"appendix† has burst.Whatever the symbolic overtones of his statement, she certainly succumbs to the slow process of inner-outer rot and decay. Finally, as she herself says, â€Å"Now that Brati is dead, I, too, wouldn’t like to go on living. † She discovers her inner self but on the whole loses her will to live and survive. Time constantly swings back and forth, and so does the pendulum of two interconnected, intertwined lives, that of Sujata and her son, Brati. Interestingly, it is death that unites them both, irrevocably asserting the authenticity of their lives, too.Mahasweta Devi’s predominant concerns are the tribal backwaters, the â€Å"exploitations of the Adivasis by the landed rich or th e urban-administrative machinery callously perpetuating a legacy of complicity with the colonizers, bonded labour and prostitution, the destitution and misery of city dwellers who are condemned to live at the fringes and eke-out a meager livelihood, the plight of woman who are breadwinners and victims of male sexual violence, dependent widows, ill-treated wives, and unwanted daughters whose bodies can fetch a price – are adequately represented†. Sen). From the above situations, one can infer the insignificant role of Sujata in the play Mother of 1084, as a woman who has been relegated to the position of a neglected, suppressed, ill-treated, mechanical and marginalized in all forms in the male dominated society who consider woman as an object of sex, only to reproduce, bring money when needed and does not possess even a voice to express her own concerns.

Sunday, January 5, 2020

Questions Left byThe Boston Massacre

The Boston Massacre occurred on March 5, 1770, and is considered one of the main events leading to the American Revolution. Historic records of the skirmish include well-documented records of events and often conflicting testimony of supposed eyewitnesses. As a British sentry was being heckled by an angry and growing crowd of colonists, a nearby squad of British soldiers fired a volley of musket shots killing three colonists immediately and mortally wounding two others. Among the victims was Crispus Attucks, a 47-year old man of mixed African and Native American descent, and now widely regarded as the first American killed in the American Revolution. The British officer in charge, Captain Thomas Preston, along with eight of his men, were arrested and made to stand trial for manslaughter. While they were all acquitted, their actions in the Boston Massacre is regarded today as one of most significant acts of British abuse that rallied colonial Americans to the Patriot cause. Boston in 1770 Throughout the 1760s, Boston had been a very uneasy place. Colonists had increasingly been harassing British customs officials who were attempting to enforce the so-called Intolerable Acts. In October 1768, Britain began housing troops in Boston to protect the customs officials. Angry but largely non-violent clashes between the soldiers and the colonists had become commonplace. On March 5, 1770, however, the clashes became deadly. Promptly deemed a â€Å"massacre† by Patriot leaders, word of the day’s events quickly spread throughout the 13 colonies in a famous engraving by Paul Revere.   The Events of the Boston Massacre On the morning of  March 5, 1770,  a small group of colonists was up to their usual sport of tormenting British soldiers. By many accounts, there was a great deal of taunting that eventually lead to an escalation of hostilities. The sentry in front of the Custom House eventually lashed out at the colonists which brought more colonists to the scene. In fact, someone began ringing the church bells which usually signified a fire. The sentry called for help, setting up the clash which we now call the Boston Massacre. A group of soldiers led by Captain Thomas Preston came to the rescue of the lone sentry. Captain Preston and his detachment of seven or eight men were quickly surrounded. All attempts to calm the crowd proved useless. At this point, the accounts of the event vary drastically. Apparently, a soldier fired a musket into the crowd, immediately followed by more shots. This action left several wounded  and five dead including an African-American named Crispus Attucks. The crowd quickly dispersed, and the soldiers went back to their barracks. These are the facts we do know. However, many uncertainties surround this important historical event: Did the soldiers fire with provocation?Did they fire on their own?Was Captain Preston guilty of ordering his men to fire into a crowd of civilians?Was he innocent and being used by men like Samuel Adams to confirm the oft-claimed tyranny of England? The only evidence historians have to try and determine Captain Prestons guilt or innocence is the testimony of the eyewitnesses. Unfortunately, many of the statements conflict with each other and with Captain Prestons own account. We must try to piece together a hypothesis from these conflicting sources. Captain Prestons Account Captain Preston claimed he ordered his men to load their weapons.Captain Preston claimed he heard the crowd yelling fire.Captain Preston claimed they were attacked by heavy clubs and snowballs.Captain Preston claimed a soldier was hit by a stick and then fired.Captain Preston claimed the other soldiers fired in response to the colonist attack.Captain Preston claimed he reprimanded his men for firing into the crowd without orders. Eyewitness Statements in Support of Captain Prestons Statement Witnesses including Peter Cunningham claimed they heard Captain Preston order his men to load their weapons.Witnesses including Richard Palmes claimed they asked Captain Preston if he intended to fire and he said no.Witnesses including William Wyatt claimed the crowd was calling for the soldiers to fire.Witnesses including James Woodall claimed they saw a stick thrown and hit a soldier, which prompted him to fire, quickly followed by several other soldiers.Witnesses including Peter Cunningham claimed an officer other than Preston was behind the men and that he ordered the soldiers to fire.Witnesses including William Sawyer claimed the crowd threw snowballs at the soldiers.Witnesses including Matthew Murray claimed they did not hear Captain Preston order his men to fire.William Wyatt claimed that Captain Preston reprimanded his men for firing into the crowd.Edward Hill claimed that Captain Preston made a soldier put away his weapon instead of allowing him to continue to shoot. Eyewitness Statements Opposed to Captain Prestons Statement Witnesses including Daniel Calef claimed that Captain Preston ordered his men to fire.Henry Knox claimed the soldiers were hitting and pushing with their muskets.Joseph Petty claimed he did not see any sticks thrown at the soldiers until after the firing.Robert Goddard claimed he heard Captain Preston curse his men for not firing when ordered.Several soldiers including Hugh White claimed they heard the order to fire and believed they were obeying his commands. The facts are unclear. There is some evidence that seems to point to Captain Prestons innocence. Many people close to him did not hear him give the order to fire despite his order to load the muskets. In the confusion of a crowd throwing snowballs, sticks, and insults at the soldiers, it would be easy for them to think they received an order to fire. In fact, as noted in the testimony, many in the crowd were calling them to fire.   The Trial and Acquittal of Captain Preston Hoping to show Britain the impartiality of colonial courts, patriot leaders John Adams and Josiah Quincy volunteered to defend Captain Preston and his soldiers. Based on a lack of substantiated evidence, Preston and six of his men were acquitted. Two others were found guilty of manslaughter and were released after being branded on the hand. Because of the lack of evidence, it is not hard to see why the jury found Captain Preston innocent. The effect of this verdict was much greater than the Crown could ever have guessed. The leaders of the rebellion were able to use it as proof of Britains tyranny. While it was not the only instance of unrest and violence before the revolution, the Boston Massacre is often pointed to as the event that presaged the Revolutionary War. Like the Maine, Lusitania, Pearl Harbor, and September 11, 2001, Terror Attacks, the Boston Massacre became the rallying cry for the Patriots.